MallFlows helps malls create rewarding digital experiences shoppers can join instantly. Management gains clear insight into the offers, stores and activities that generate meaningful action.
Footfall tells you how many people arrived. MallFlows shows what they did next.
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Beyond impressions and attendance
Posters, social media and physical events may create awareness, but management is often left with limited evidence of which shoppers participated, which stores attracted interest or which offers moved people to act.
Usually unknown
Views, claims and redemptions by offer
See the difference between an offer that was noticed and one that moved a shopper to act.
Usually unknown
Engagement by participating store
Give marketing, leasing and store teams a shared view of where the campaign created measurable attention.
Usually unknown
Zones and touchpoints
Track participation across entrances, event spaces, stores and campaign locations.
Usually unknown
Campaign comparison over time
Compare occasions, mechanics, rewards and audiences so each campaign improves the next one.
Value on both sides of the scan
MallFlows is designed around a simple exchange: shoppers receive something worthwhile for participating, while the mall gains insight it can use to improve campaigns and support stores.
For shoppers
For marketing teams
For leasing and management
From campaign idea to measurable shopper action
Choose the occasion, participating stores, offers, rewards and shopper journey.
Place campaign QR codes at entrances, event spaces, stores and relevant mall touchpoints.
See which campaigns, offers, stores and locations generated the strongest participation.
Start with the commercial objective
Pick the mechanic that matches the job: repeat visits, store discovery, offer engagement, instant participation or off-peak traffic.
Release a new offer, activity or reward over several days to encourage shoppers to return.
Guide shoppers through selected locations using clues, check-ins, rewards or digital stamps.
Bring participating store offers into one campaign page with trackable views, claims and redemption instructions.
Give shoppers a chance to unlock a store-sponsored reward after scanning or completing an action.
Reward shoppers for visiting multiple participating stores or completing a series of mall activities.
Release selected offers during quieter shopping periods to support off-peak traffic.
From shopper action to management insight
MallFlows brings campaign participation, store activity and shopper response into one clear dashboard.
Move from “the event seemed busy” to evidence of what shoppers responded to.
Campaign performance
Understand how many shoppers joined, completed activities, claimed rewards and returned.
Store performance
See which stores and offers generated the most interest and action.
Shopper journey
Follow the path from QR scan to offer view, claim and verified redemption.
Zone engagement
Compare activity across entrances, stores, event areas and campaign locations.
Engagement patterns
Understand active browsing time, repeat participation and supported campaign-led visit windows.
Management reporting
Create clear summaries for marketing teams, mall leadership and participating stores.
One view for marketing and leasing
Marketing teams can see which campaign ideas performed. Leasing teams can see which stores benefited. Management can see how shopper participation translated into measurable value.
Start with one campaignUnique participants
2,480
Offers viewed
8,920
Rewards claimed
1,146
Store engagement
37 stores
Repeat participation
28%
Avg engagement time
6m 42s
A practical place to begin
Start with a defined mall occasion, a small group of participating stores and clear success measures.
Built around the mall’s relationship with shoppers
MallFlows works behind the mall’s brand, helping management strengthen its direct relationship with shoppers and stores.
Choose one occasion. Invite participating stores. Reward shoppers for engaging. Learn what created value.
No app-store download required. Start with one property and one campaign.